2012最新BEC高级重点词汇解析(13)

来源:网络 2019-02-09

Black Monday (股市狂跌的) 黑色星期一

Blockbuster 大力促销,生意兴隆
e.g. All the major groups are currently looking for the block buster remedies of the twenty-first century which will keep their profits at current levels. 目前所有的大型企业都在寻找如何在21世纪大力促销的灵丹妙药,以使利润保持目前水平。

Block release (到高校进行一周或几周的)短期脱产进修
e.g. We are short-staffed at the moment as two of our team are on block release. 我们目前人手不足, 因为小组里有两人脱产学习。

Blue chip  蓝筹股, 绩优股
e.g. She put her money into blue chips .她把钱投资在绩优股上

Bond 债券
e.g. Government bonds are usually considered to be a safe investment.

Bonus 奖金
e.g. We will pay everyone an extra bonus at Christmas.

Bonus point 消费(奖励)积分
e.g. These bonus points add up to free air miles or cash discounts.

Bonus share 红利股
e.g. Free shares are given to long-term share holders are called bonus share.

Book-entry security 记账式证券(由财政部或政府机构发行的证券,无须进行实物票据的转移,避免了遗失和被窃的可能性,而且还降低了处理成本)

Book for visitorssuggestions 顾客留言本
e.g. The hotel has a book for visitorssuggestions about improvement.

Booking manager 订房(票)部经理

brand extension品牌推广
eg: 1. The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.可口可乐公司本应聪明一点, 让老牌可乐照卖不误,同时将新口味可乐作为品牌延伸推向市场.
eg: 2. The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.品牌延伸策略背后的理念在于, 顾客因为已经熟悉某种品牌名称而接受新产品

brand identification品牌识别
egBrand identification insures shelf placement and other advantages in the distribution process.品牌识别确保了产品在货架上占有一席之地,同时也使销售过程中的其他优劣得到保证.

brand image品牌形象
eg: Mercedes cars have a quality brand image梅塞德斯汽车享有高质量的品牌形象

brand leader领导品牌
We are doing a survey to find out which is the brand leader in the coffee market.
我们正在进行调查,找出咖啡市场中哪个品牌最受欢迎.




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